Running X Spaces and Telegram AMAs

All prices in this guide are illustrative sample ranges, not quotes. They move with the market and with the individual account.

Picking the host

The host decides whether the room fills, more than the topic does. You have three options and they are not equally good. A founder hosting their own Space gets the smallest audience and the most awkward silences, because nobody wants to be the first to ask a question of the person selling. A community manager hosting works if they are good on audio, which is a separate skill from being good in Discord. A paid KOL host is usually the right answer for a launch, because they bring their own listeners, they know how to fill dead air, and they can ask you the uncomfortable question that makes the room trust the answers.

If you host yourself, get a co-host. One person alone on a Space has to carry every transition, and it shows. Two people can hand off, react to each other and keep the pace up. The same applies to Telegram AMAs, where a moderator pasting questions into the chat while you type answers is the difference between a readable session and a wall of mixed messages.

What KOL hosts and co-hosts cost

These are typical ranges and they move with the market. The important distinction is between hosting from their account, which puts the Space in front of their followers automatically, and speaking on yours, which does not unless they post about it. Always pay for the promotion, not just the attendance, and put the number of promo posts in writing. Our crypto KOL rates guide has the wider rate picture, and we run these as a service at Twitter Spaces and AMAs.

Timing and timezones

Crypto X is busiest between 14:00 and 18:00 UTC, which covers the European evening and the American morning. That window is the default for a Western audience. For a Korean or Japanese audience run it at 11:00 to 13:00 UTC, which is evening there. For Southeast Asia and India, 12:00 to 14:00 UTC works. If your community is split, run two sessions rather than one compromise slot at a time that suits nobody, and make the second one a Telegram AMA in the local language, which is cheaper than a second Space and easier for non-native speakers to follow.

Tuesday through Thursday beat Monday and Friday. Avoid the hour around a Fed announcement, a major listing, or a large project's TGE, because crypto X gives attention to one thing at a time and it will not be you.

Promotion in the 48 hours before

Most Spaces fail before they start because the only promotion was a post an hour beforehand. The schedule that works looks like this.

• Five to seven days out: create the Space so it has a link, and get every speaker to post it. The scheduled Space card is the asset, so everything should point at the same link.
• 48 hours out: the main announcement from the project account, with the speakers tagged and the topic in the first line. Each paid co-host posts their version now.
• 24 hours out: a question prompt. Ask people to reply with what they want answered, which gives you a list of real questions and gives the post a reason to be replied to.
• 2 hours out: a reminder from the project account and one repost from each speaker.
• At start: post the live link, pin it, and send it to Telegram and Discord. People who see a live Space join more readily than people who set a reminder.

Pay attention to the first ten minutes. X pushes a Space into the tab for people who follow the speakers, so the more speakers who are actually in the room at the start, the more the room grows on its own.

How to structure 30 to 45 minutes

Forty five minutes is the ceiling for most crypto Spaces. Past that, the listener count falls off a cliff and the conversation goes in circles. A structure that holds attention:

1. Minutes 0 to 3: the host welcomes people, says what the session is about and how long it will run, and repeats it once more at minute five for latecomers.
2. Minutes 3 to 12: the founder explains the product in plain terms, with no slide-deck language. The host interrupts with follow-up questions rather than letting it become a monologue.
3. Minutes 12 to 25: prepared questions from the host and co-hosts, including at least one hard one.
4. Minutes 25 to 38: audience questions, either from the replies you collected or by bringing people up as speakers. Bringing people up is better for energy and worse for control, so have a moderator ready to remove anyone who starts shilling.
5. Minutes 38 to 45: one clear next step. Tell people exactly what to do, whether that is joining a waitlist, claiming a role, or testing the app, and post the link in the Space and in the chat while you say it.

Questions to prepare

Write ten questions and give them to the host in advance. Include at least two you would rather not be asked, because a Space where nobody challenges the founder sounds paid, and listeners can tell. The ones worth preparing for almost every crypto project are:

• What does the product do for someone who is not a crypto user?
• Who is the competitor and why would someone pick you instead?
• What is the token for, and what happens to the project if the price falls 80%?
• What is the unlock schedule and who is unlocking next?
• What has shipped in the last 90 days, and what ships in the next 90?
• Is the code audited, and by whom?
• Where does revenue come from today, if anywhere?

Answer the token supply question directly with numbers. Dodging it is the single most common reason a Space ends with worse sentiment than it started with.

Listener counts to expect

These are typical ranges rather than promises, and live counts are the wrong number to optimise anyway. The replay and the clips usually produce more views than the live room, and they keep producing them for weeks. A Space with 200 live listeners and a clip that gets 50,000 views is a better outcome than 2,000 live listeners and no recording.

Recording and clipping

Record every session and treat the recording as the main deliverable. Within 24 hours, pull three to five clips of 30 to 90 seconds each, caption them, and post them individually over the following week. The clips that travel are the ones where someone asks a direct question and gets a direct answer, not the ones where the founder describes the vision. Post the full transcript for Telegram AMAs, since a large share of that audience reads rather than listens and many are reading in a second language.

Turning listeners into users

A Space converts when there is one action and one link. Say the action out loud twice, pin the link in the Space, drop it in Telegram at the same moment, and post it again with the recording the next day. Use a tracked link so you can tell what the session actually produced, which is covered in measuring KOL ROI. If you are running the Space as part of a launch, the sequencing around TGE is in KOL marketing for a token launch.

Mistakes that keep repeating

• Announcing one hour before, which caps the room at whoever happens to be online.
• Eight speakers, of whom three talk. Three or four speakers is the right number.
• Running 90 minutes because it feels like momentum. It is not, and the count shows it.
• No moderator, so the first person brought up promotes their own token for four minutes.
• Not testing audio. A speaker on a bad connection will cost you a third of the room.
• No recording, which throws away the majority of the eventual audience.
• Ending without a specific next step, so the listeners who were convinced have nothing to do.
• Paying for attendance without promotion, then wondering why the co-host's audience never appeared.