Pick your size
Shrimp
from ~$10kTesting the water.
- 10 X KOLs, micro and mid-tier
- 1 Telegram AMA
- Press release to 100+ outlets
- KOL list with prices up front
- Report at day 7 and day 30
- About 2 weeks
Shark
from ~$50kA proper launch week.
- 20+ X KOLs incl. 1 macro account
- 1 dedicated YouTube review
- 1 X Space and 2 Telegram AMAs
- Press release to 200+ outlets
- A few Korean and Vietnamese KOLs
- About 4 weeks
Whale
from ~$150kAll of crypto Twitter sees it twice.
- 40+ X KOLs incl. 3 macro accounts
- 3 YouTube reviews
- 2 X Spaces and 4 Telegram AMAs
- 2 press releases + tier-1 pitching
- 10 KOLs in Korea, Vietnam and China
- About 8 weeks
Mega Whale
from ~$500kTimeline takeover.
- 70+ X KOLs incl. 6 macro and 2 mega
- 6 YouTube reviews, 5 Spaces, 6 AMAs
- 4 press releases + ongoing pitching
- 25 KOLs across Asia
- 2 conference side events + a hackathon
- About 12 weeks
Illustrative. Message us for a real quote.
How it works
Four sizes: Shrimp, Shark, Whale and Mega Whale. Each one is a mix we put together often, with the KOL count, the YouTube and Spaces slots, the press work and the regional KOLs that normally come with that budget. Pick the one closest to what you have and message us; we come back with the actual KOL list and a real price.
How we split a budget
- Most of the money goes to mid and micro X accounts, because that is where the cost per real reader is best.
- One macro account per $50k or so, for the one loud day around launch.
- A dedicated YouTube review from Shark up. Under that we do an integrated mention instead.
- Press release distribution on every size, because it is cheap and gives you links you can point to.
- Korean and Vietnamese KOLs from Shark up. Whale adds tier-1 media pitching; Mega Whale adds conference side events and a hackathon.
All prices on this site are illustrative sample prices, not quotes. Typical per-post ranges are on the rate card. For how to think about the split, read the KOL marketing budget guide.
