Crypto KOL marketing guides
Everything we know about running influencer campaigns for crypto projects, written down. Rates, vetting, contracts, compliance, launches, PR, hackathons and events.
GUIDE 01What KOL marketing is in crypto
KOL marketing in crypto means paying key opinion leaders on X, YouTube and Telegram to cover your token.
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GUIDE 02Crypto KOL rates in 2026
Crypto KOL rates by platform and follower tier for 2026, covering X posts and threads, YouTube videos, Telegram posts, TikTok and Spaces hosting.
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GUIDE 03How much to spend on crypto KOL marketing
What crypto projects spend on KOL marketing by stage, how to split it across macro, mid and micro tiers, and three sample.
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GUIDE 04How to vet a crypto KOL before you pay
How to vet crypto KOLs before you pay them: fake follower checks, engagement rate math, comment quality, audience geography.
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GUIDE 05KOL marketing for a token launch
A week-by-week KOL marketing plan for a token launch, from T-6 weeks to T+2 weeks, covering tier mix, staggered posts.
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GUIDE 06X vs YouTube vs Telegram crypto KOLs
Compare X, YouTube, Telegram, TikTok and Discord crypto KOLs on audience, cost, conversion and post lifespan, plus the right mix by project type.
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GUIDE 07Asian crypto KOL markets
How Asian crypto KOL markets work: platforms, typical prices, the Upbit listing effect in Korea, and the language and.
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GUIDE 08Crypto KOL disclosure rules
Crypto KOL disclosure rules explained: FTC endorsement guides, SEC touting cases, UK FCA promotions, MiCA Article 7.
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GUIDE 09What to put in a crypto KOL contract
What a crypto KOL agreement should contain: deliverables, timing, approvals, disclosure, token lockups, escrow, usage.
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GUIDE 10How to measure crypto KOL ROI
How to measure crypto KOL ROI: UTM links, referral codes, on chain wallet cohorts, Dune dashboards, CPM and CPA benchmarks.
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GUIDE 11Crypto KOL scams and red flags
The KOL scams that cost crypto projects money: bought followers, engagement pods, token dumps, 3x markups and fake case.
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GUIDE 12Running X Spaces and Telegram AMAs
How to run an X Space or Telegram AMA for a crypto project: picking a host, KOL host costs, timing, promotion, structure.
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GUIDE 13Crypto press release distribution
How crypto press release distribution works: Chainwire, Cointelegraph and PR Newswire prices, guaranteed placements vs.
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GUIDE 14How to launch a crypto hackathon
How to launch a crypto hackathon that produces real builders: platforms, prize pool sizes, judging, sponsor tracks, an 8 to.
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GUIDE 15Crypto event marketing at Token2049, Consensus and EthCC
Crypto event marketing that works: sponsorship tiers and prices, why side events beat booths, speaker slots, KOL dinners.
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GUIDE 16Crypto KOL agency or in-house
What a crypto KOL agency does, what retainers and media-spend fees typically cost, when in-house is cheaper, and a decision.
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Want us to run it?
Message us on Telegram with your project and budget. We reply with a KOL list and prices, usually the same day.